Love Food Hate Waste needed an idea to get the people of London wasting less food.

So they decided to put it to pitch.


We won the pitch with our "Little Wins" idea. We created a name and lock-up to sit above everything they do to educate people on all the small, day-to-day things that could help reduce their waste.

The idea was rolled out as ABL and BTL executions.

 

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