We began pitching for Onken in the autumn and saw this campaign begin to play out by Christmas. 

 

From research groups we found that our audience loves the idea of getting creative with their yogurt, so we set Onken apart from the rest of the yogurt category with "Onken it".

 

"Onken it" ran across print, digital and social. We also worked with the team at ITV's Lorraine to create a series of TV idents (directed by Jake Mengers) that captured Onken as a brand but related directly back to the daytime show.