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Guide Dogs wanted a film that helped them move away from focusing on the dogs, to focusing on the humans. They also wanted something that would bring about empathy, not sympathy.


Our script, ‘We Need Each Other’, not only achieved this, but made sure the person with sight loss was not playing a passive role, with his daughter needing him just as much as he needs her. With director Max Fisher on board, we brought this idea to life.


It got people talking about and emotionally reacting to the human relationships, not just the cute dog supporting them. And, importantly, this snapshot of everyday life with the underplayed reveal at the end had people questioning their own preconceptions, and went some way towards normalising the disability.

David Reviews Pick of the Day

Creativebrief BITE Hot Pick

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