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LOVE PORK CHEAT ON CHICKEN
Love Pork wanted to get people eating pork as an everyday, midweek meal.
We managed to win the pitch with a disruptive idea that uses humour but is based on a very real, human insight: Chicken is most people's go-to midweek meat.
Our idea, Cheat on Chicken, saw a £12 million increase in pork sales.
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