LOVE PORK CHEAT ON CHICKEN

Love Pork wanted to get people eating pork as an everyday, midweek meal. 

 

We managed to win the pitch with a disruptive idea that uses humour but is based on a very real, human insight: Chicken is most people's go-to midweek meat. 

 

Our idea, Cheat on Chicken, saw a £12 million increase in pork sales.

​​​​​

​

Campaign Ad of the Day

Advertising Association Ad of the Week

David Reviews Pick of the Day